If marketing your practice feels overwhelming or like you’re just throwing money at things that don’t work, Google Ads might be something you’ve considered but never fully understood. In this episode of The Traveling Therapist Podcast, I sit down with Google Ads specialist John Sanders to talk through what Google Ads actually are, why so many therapists lose money trying to manage them on their own, and what really makes them effective for therapy practices.
We dig into common mistakes therapists make, how Google can quietly drain your budget if you’re not careful, and how to tell whether an agency is truly helping your business or just asking you to spend more. This episode is all about clarity, transparency, and using Google Ads in a way that actually supports your practice.
In This Episode, We Explore…
Connect with John:
Website https://www.revkey.com/podcasts
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Instagram: @thetravelingtherapist_kym
The Traveling Therapist Facebook Group: www.facebook.com/groups/onlineandtraveling/
Signup to learn more about life as a Traveling Therapist: https://www.portablepracticemethod.com/free-training
Revolutionize Your Private Practice with AI Course: www.kymtolson.kartra.com/page/ai
Bill Like A Boss Insurance Billing Community: www.kymtolson.kartra.com/page/blab
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Transcript:
[00:00:00] Kym_: Hey everybody. Welcome back to another episode of The Traveling Therapist podcast. Excited for our guest today. You guys know I don't always have traveling therapists on, sometimes I have experts that help traveling therapists have better, easier lives. So today we have John Sanders here with us. John is from Rev Key, he's a Google ad specialist for therapist. So I really wanna dig into that today 'cause I know you know, especially. Like with this podcast and then my AI podcast, I hear all the time people are like, I don't know how to market my practice. I'm wasting money. I'm trying all these AI tools, I'm trying experts, I'm trying to do it by myself. And really they end up throwing a lot of money away.
[00:00:41] So I'd love to like dig into that. But before that, John, could you introduce yourself and just tell us a little bit about Rev Key so we can let the audience know who you are and what you do.
[00:00:51] John: Yeah, sure. I started Rev Key in 2018 after working in dental marketing for, for three years. While I was doing that, I was also helping my wife build her private practice. She's an assessment psychologist and so quit my day job doing, doing dental. And now 90% of my customers are somewhere in the mental health space.
[00:01:15] And so this is something that we do pretty much on a day-to-day basis, as in Google Ads looking, you know, to help therapists grow their practices and kind of gain, gain that financial independence that you guys are looking for.
[00:01:27] Kym_: That's awesome. So let's, can we just do a little breakdown of what Google Ads are in case people don't know
[00:01:34] that are listening? 'cause it, it seems like there's so many ways to do advertisement now. Like even on my Instagram, right? I'll post an Instagram reel and it's like boost this post. Like, there's so many ways to do like advertising or to
[00:01:46] boost things. So I'd love to just like differentiate a little bit, but also talk about specifically what are Google ads so people know.
[00:01:55] that is and how to find that and all that good stuff. Yeah.
[00:01:58] John: Well, before we let that go,
[00:01:59] Kym_: Yes.
[00:02:00] John: I don't do a whole lot of social media
[00:02:03] Kym_: Okay. Okay.
[00:02:04] John: a huge particular fan, but I do have some people on my team who do,
[00:02:08] and one of them would tell us that when you hit that boost post on like that, that front page of, of Insta, it's not good.
[00:02:18] Kym_: Tell us why.
[00:02:19] John: well, there's apparently better ways to do that on the backend of like the Facebook business manager.
[00:02:26] Kym_: Mm-hmm.
[00:02:26] John: To do that. And so when you're, when you're just kind of boosting a post, you know, through that front end manager, it's apparently not, not a really good fit. But, so let's talk about something more that I actually know
[00:02:37] Kym_: Okay. Yeah. Yeah. But it's good to know. 'cause I,
[00:02:40] I mean, it's so tempting, right? It's so tempting to be like, oh, if I boost this, you know, it's getting some good engagement. If I boost it, maybe, you know, people will follow me or whatever, you know, so
[00:02:49] that's good. Good to know. That's not the best route or the best use of your money.
[00:02:53] John: Right. Absolutely.
[00:02:55] So when it comes to Google Ads, the, the thing that most people think about with Google Ads is if you type something into Google Ads, and it, it used to be
[00:03:03] that like the first three results that would come up would have like a little ad tag by them.
[00:03:08] You might not have noticed in the last couple of months that Google's actually changed that it is now.
[00:03:13] They'll have three things up there and they'll put it under a sponsored section that you can close. But it makes it look a lot more like organic results. And it's usually gonna be like the first three to four things that that come up. And I think most people haven't noticed this, this change. But on the, on the Google Ads side, we, we, we were definitely taking notes and kind of seeing what that does for us long term,
[00:03:35] Kym_: Interesting.
[00:03:36] John: but, so on that search engine results page for Google, and so you've got all of the organic stuff down below that is, you know, Google's super secret algorithm on, you know, how they, you know, rank everything.
[00:03:48] In that sponsored section, all of that is run out of a program called Google Ads, where this is where Google makes about 75% of their revenue is, is on advertising. And so it's, it's very different from your search engine optimization to, to get into the, the paid search side of things. The advantage of paid search over SEO is if you're trying to rank for something, it can take you.
[00:04:16] Quite some time to rank organically for it, three months, six months, 12 months. Whereas with Google Ads, we can get you into those top spots relatively quickly. The difference is, is that you're gonna pay every time somebody clicks on that ad versus, you know, those ads, you know, the organic results, which are free clicks, although you really have to do a lot of work to kind of kind of get in that section.
[00:04:42] So that's really what we're looking at with Google Ads and, and, and because you're paying every time somebody clicks on those, we wanna make sure that those clicks are really high quality for you. That those are, people are searching for things that are very related to your practice.
[00:04:56] Google Ads makes it very easy for you to lose money in a lot of ways if you do the wrong things, because Google's main motivation is still for them to make, you know, to maximize their profit.
[00:05:10] And kind of their secondary thing is to maybe help you get, get business. So, there's definitely a lot of sand traps in Google. And, and, and we, you know, know where a lot of those are and can, can help you avoid those and, and spend your ad dollars wisely as opposed to just giving a bunch of money to Google every month and, and hoping that it works out, which doesn't, doesn't sound very good to me.
[00:05:32] Kym_: No, definitely not. But I think, you know, at least anecdotally, I've heard a lot of therapists, they try to go do these ads on their own and like, oh, those, those ads don't work. I wasted. $20,000 trying to figure that out. So what are some mistakes you see that people maybe are trying to DIY it, you know, therapists are trying to just like go mess around with Google Ads themselves.
[00:05:54] Do you see some common mistakes when people come to you and they say, I've done this, this, and this, and it didn't work. Maybe you could give us a little insight around just what you see people, the traps people fall into before they find somebody like you.
[00:06:07] John: Sure. So probably the number one is what Google calls search partners, which is a, a default if you're creating any campaign in Google. And search partners are these third party websites that are not Google, that Google sells their ads to. In a lot of cases, these are very low quality. I was actually just on with one of my account managers and we were going through and we had found that a whole bunch of his ads had started getting, you know.
[00:06:32] Shown to search partners and we're not getting, we're not getting, you know, any leads off of it. So,
[00:06:37] Kym_: Is that like, is that like when you go to like a recipe blog or something and there's like, you know, all those ads that pop up in the, in the blogs, is that the same thing or is that
[00:06:46] John: so that's more, that's, that's more of display advertising.
[00:06:50] Kym_: okay. Okay.
[00:06:51] John: yeah. If you, if you're on ESPN or, or whatever. And, and you start seeing ads on like the side of the page. Yeah, that's display advertising. Also something we generally wanna avoid. I wanna mainly be in that, in that Google search side of things, but this is like third party search engines that are really, really small,
[00:07:09] Kym_: Mm,
[00:07:09] John: don't wanna make their own ad platform.
[00:07:11] And so they will buy ads from Google and, and, and in some cases there are definitely some bad actors out there who are gonna send a bunch of clicks to your website that are, that are not gonna do anything for you. So that's. That's probably one of the main ones.
[00:07:24] Kym_: Good to know.
[00:07:25] John: and then if you're running your own Google Ads right now and you wanna see if they're effective if you, there's one screen that I think is probably the most important in Google Ads, and it's the search term report.
[00:07:38] Kym_: Okay.
[00:07:39] John: Search terms are what people are actually typing in to get your ads to come up.
[00:07:43] Kym_: Hmm.
[00:07:44] John: So keywords are what we target. We say things like couples therapy online or something along those lines, but what are people actually typing into your search engine or into their search engine? And then your ads are coming up for, and if you look at that list and most everything in there is good, your Google Ads are probably doing something for you.
[00:08:03] If you are finding a bunch of things like massage therapy or like things that you absolutely do not provide, or you know. Tea for my anxiety. You know, searches like that, that's when you probably have a major issue with your Google Ads and serving your ads to a bunch of people who are not really looking for your service.
[00:08:24] And so that's what we wanna avoid as much as possible,
[00:08:27] Kym_: Oh, that's good. So, so making sure it's getting routed to the right place and not just like. General
[00:08:32] anxiety for whatever, that would never, nobody would ever click through and actually hire you for.
[00:08:38] John: Right. And we want, we, we want things that say things like counseling and treatment and therapy. We, you know, we, we wanna avoid all of kind of the, the home brew remedies and you know, different like physical therapy or any, you know, types of therapy that you don't actually provide. So.
[00:08:55] Kym_: Right. That makes a lot of sense. Okay. So, and I guess those are traps that therapists definitely fall into. So, this is my own personal experience with that. So I did at one point hire like an agency to help me with it. You know, 'cause I, I don't sell, I'm not really seeing clients anymore, but I sell other products that I've created for therapists and that sort of thing.
[00:09:14] And. You know, it kept coming. They kept coming back and saying, well, we need to throw more money at this and more money at this. And I kept saying like, like, where, where's the proof that it's actually, that you're actually even doing anything? Like how do I know if I just keep throwing money at it, that it's eventually gonna work?
[00:09:30] So I'd love if we could just talk about like, if you hire somebody like you, how do we. Business owners know what's actually real results. What's just a bunch of like, I just want more of your money. Like, how do we discern that? Maybe you could help us, like walk us through that and, and, and even what it's like working with you around this stuff.
[00:09:51] I'd love to just talk about all of that.
[00:09:53] John: Sure. Yeah. There, there, there's, there's a lot of ways we could go with that. But let's start with, you know, kind of the results side, which is really what I'm, I'm focused on is in your Google Ads, there's a section called Conversions, which these are the things that we want people to do on the website that's fill out your form, you know, choose that time in your acuity or Calendly, or.
[00:10:13] Chain app or whatever you're using on your website or even, you know, if you, if you're doing it old school and still taking you know, calls.
[00:10:22] So those are the things that we really want to track. If you go in and you find that people are just tracking like views to your contact us page, that's usually not a good idea.
[00:10:34] Kym_: Mm.
[00:10:35] John: there are some programs where. For instance, if, if you're running therapy notes as a schedule or you're running Simple practice as a scheduler, those are not gonna send data back into Google
[00:10:47] Kym_: Mm-hmm.
[00:10:48] John: So we end up end up tracking clicks for that, but it's not ideal. I'd rather have some information than no information.
[00:10:55] But if you can actually track when people are getting to the end of your Calendly and booking with you, we wanna make sure that that's what's booking. And so like if you see like a high conversion number. You're not actually getting a lot of leads, that's usually an, an issue that can, that can come up.
[00:11:14] Kym_: Yeah.
[00:11:15] John: with these, I'd also say that we also kind of have to look at the time element, right? And so this is what we tell when we're on a sales call, this is what we tell people is that the first 30 days we're very much trying to figure out. Whether we have enough targeting in Google Ads, do we have too much targeting in Google Ads?
[00:11:36] And especially if you are a therapist who's mobile and you're, you know, and you're in a different part of the world and you're trying to serve ads to a specific state, you know, do we have the right language on the website? One of the things that I think that I run into when people are trying to do specifically online therapy, is it the.
[00:11:58] Offer is not specifically clear, like it doesn't say online therapy. Maybe you still have your old physical address on the website. Maybe it's a mailing address now. Or maybe it used to be where, you know, you were seeing clients but. I would make everything very crystal clear on the website. In in, in that first thing that people see on the website where it says couples therapy.
[00:12:22] I would put online couples therapy, make it very clear that this is online therapy only, and that this is not, that they're not gonna come to your office. And making that very explicitly clear and in cases where. You've got the mailing address or you've gotten the kind of the virtual mailing address in that state, but you're not actually seeing patients there.
[00:12:46] It's very confusing for clients
[00:12:48] and, and also probably doesn't make a, for a very good intake call for you because they're thinking, oh, well you're 15 minutes away. No, I'm six hours away.
[00:12:57] Kym_: Yeah.
[00:12:57] John: will be online. So like really making that clear, I think is, is one of the most important things for. Anyone who's doing online therapy to do.
[00:13:07] Kym_: Okay.
[00:13:09] John: and I think the other thing for online therapy that's really important is usually that this is gonna have to be like something of a specialty. There are a lot of people who do anxiety therapy and trauma therapy and depression therapy. And, you know, within the city maybe that you used to be in, you could probably draw a mile circle and there are probably 10 therapists in that mile circle who, who do
[00:13:33] Kym_: Mm-hmm.
[00:13:34] John: So we, what we usually see if we're advertising at a state level is we want something that is much more specialized. Are we talking about L-G-B-T-Q therapy? Are we talking about IFS?
[00:13:48] Something that not everyone is, is, you know. Offering generally is gonna work better in an online setting than, than your standard, you know, talk therapy around anxiety.
[00:14:02] Kym_: Mm-hmm. I gotcha. So, so talking about the mistakes that the other, the agencies might make your Google ad agencies might make, and that those would be, some of them not being very, like, drilled down and specific about your niche and, and
[00:14:16] not, not making the, the search terms even on your website specific enough that even Google would wanna point to you.
[00:14:23] 'cause there'd be too many. It'd be too, too general.
[00:14:26] John: Right, exactly. And so yeah, it's, it, there's there. And it's, it's different than like some of the local therapists chasing, you know, deal with in terms of challenges. So there's definitely some unique challenges that, that, that you guys have that, that you have to overcome. And, and I think that just really being clear what that offer is, is, is one of the most important things.
[00:14:46] And we wanna do that in our ad text as well. Like, we wanna say online couples therapy and then to have some continuity when it goes to your website that says online couples therapy. So, so people know what they're getting into from, from the start.
[00:14:59] Kym_: Yeah. Oh, so, so important to know this stuff. I'm just looking through some of the other things that we have on our list here. You said something in your, in your bio clicks, don't pay the bills. Here's what actually does. I'd love to touch on that. I mean, it's kind what you're talking about, right? I mean, I guess it's just being super specific on your website and, and.
[00:15:20] Mm-hmm.
[00:15:21] John: Well, and you know, you, we were, we were talking about some of those, those, those sand traps in Google earlier. The, the search partners, those clicks are a lot less expensive. You might be able to get a search partner, click for a dollar or two, and, and the display ads usually kind of around the same thing.
[00:15:37] You know, you're gonna spend a dollar or two. The problem is you can get a lot of clicks to your website for a bunch of things that aren't super relevant for you. I, there was an old study that I think argued that about 50% of clicks on display ads were accidents. That probably also applies to social media, thinking just about, you know, my own social media usage.
[00:15:58] So, I mean, we don't necessarily, like, those aren't, those aren't gonna pay the bills. The what's gonna pay the bills is when somebody actually goes to your contact page and actually, you know, takes that action that, that we're looking for of the schedule or the online form, or calling you.
[00:16:13] Kym_: Mm-hmm. Mm-hmm. So what would a therapist be expecting? Like, you know, I hate to say pay because I know every practice is different and all that stuff, but, but if somebody wanted to do something like this, like bring on an agency to help them, what? What type of budget would, would we be looking at for something like this?
[00:16:33] You know, maybe let's talk like maybe a solo practitioner or you know, a group practice owner that might be maybe has a lot of clinicians. I'm sure there's a different range there, but could you maybe talk about that a little bit? Like what to expect? Because for example, with me, what happened, you know, he was like, it'd be $250 and then all of a sudden it's like, well, actually, if you threw seven 50 at it, you'd actually see results. You know, this, this two 50 is just kind of, you know. Getting Google used to you or something like that, but if you threw more money at it, you'd actually get conversions. Like it kept kind of stacking like that.
[00:17:06] So I'm just curious. And I was like, this is, I don't know, this feels like bullshit to me. So I just stopped it and haven't been back to it yet. But, you know, I'm just curious like. Like around that stuff. What, what should a, a therapist expect and it do, do agencies like say one thing and then all of a sudden it's like, oh, actually you gotta pay this much more.
[00:17:24] Or you actually wanna hit this level of conversion. Like, I'd just love to talk about that some.
[00:17:28] John: Sure. I think your case is a a little more rare where, where somebody like.
[00:17:32] Lowballed and, and then we're, we're kind of talking it up. In a lot of cases, I'll hear clients, they'll say, yeah, I talked to this big national agency and they need, they said I needed to spend $3,000 a month and it's just me.
[00:17:44] And that seems like it's really high. And that's because it's, it's, it's a really high,
[00:17:49] Kym_: Okay. Good to know.
[00:17:50] John: It's what, you know, a a a group practice should probably be paying depend on, depending on your practice size. Probably the minimum that you're gonna be looking at that I'd quote today is probably $600 in terms of what you're spending on your ads every month.
[00:18:04] Kym_: Mm-hmm. Okay.
[00:18:06] John: and it depends on your market. If you're in New York, that's gonna be a lot more competitive than if you're in, say, little Rock, Arkansas or St. Louis. And, and you know, nationally when somebody clicks on an ad, generally I'd say the average cost for each of those clicks. $5 is generally what we see.
[00:18:26] Kym_: Okay.
[00:18:27] John: you are in New York, you can easily end up paying $10, $15. This also applies to Miami, pretty much to the entire state of California as well. So, it really depends on where you are, but probably the minimum if you're in most parts of the country, I would say is probably around $600. But if you're in New York.
[00:18:48] Even as a solo practitioner, you, you need to probably plan on spending at least a thousand dollars to, to get to those goals.
[00:18:55] And being a specialist in this, like we know kind of what the cost per click is for a lot of things
[00:19:03] in a lot of different areas. So even, even though I, I've never been to a lot of these places because I don't, I don't think I travel as much as you or your audience does.
[00:19:12] People will be like, why, why do you know so much about my area? Are you from here? I'm like, Nope, I've never been to your state before, but I've run 10 ad campaigns around you. And so like I know what the average income in these zip codes is,
[00:19:25] Kym_: That's awesome.
[00:19:26] John: and I kind of know what the competitive environment is for, for therapist.
[00:19:29] Kym_: That's really cool that, that's cool that you already know that off the bat. And you can give quotes around it too. So, so what would somebody expect, like if they decided to work with an agency, they're like, okay, I think I could probably swing a thousand dollars a month to, to get this going. What would somebody expect?
[00:19:46] Like what's the, like onboarding and workflow? Like, do they, do you guys help? Like, hey, we gotta change this, this and this, and your website and your funnel and all that? Or is it just like some recommendations for better ad spend? Like how, how's that work for somebody listening?
[00:20:01] John: So I really start by, on that sales process to look at the website and, you know, make sure that you have the pages for the specialties that you really want to, to push for, and then specifically for your audience. Do we have that? Is it clear that this is online therapy? And
[00:20:17] Kym_: Mm-hmm.
[00:20:18] John: not, first thing I say is, okay, let, let's make this crystal clear what this is.
[00:20:22] So, so people don't, don't get confused about this.
[00:20:25] So really kind of making those recommendations upfront and then. You know, if we start a campaign and we find people are spending 20 seconds on your website, which is not very much then saying, okay, maybe we need to add some content here. Maybe we need to, you know, maybe that offer is still not explicitly clear that, that this is online therapy and people are getting confused.
[00:20:46] And so like recommending like some of those, those, those page changes. In addition to kind of doing some of the, the Google Ads backend I'd say one thing. That I find disappointing when I hear from potential clients that, you know, they just left their agency. They don't say things like, they never talked to us.
[00:21:06] There's no communication. They'd send us a report once a month that, that it'd just be 10 pages of graphs and charts, and we didn't know what was a good number or a bad number.
[00:21:17] Kym_: Yes.
[00:21:18] John: Really having that personal interaction. Is, is very important. So the, the dental agency I came from, so I was, I was on the back end sitting there running Google Ads and I had a sales person between me and the client.
[00:21:31] Kym_: Hmm mm-hmm.
[00:21:32] John: And when I started Rev Key, I said, I'm definitely never doing that. And so like the person that you talk to should also be the person who's actually running your Google ads and making those decisions. Not, well, let me give that to my Google ads guy. And, and then you're playing a, a bad game of telephone from elementary school.
[00:21:50] So we wanna avoid that as much as possible,
[00:21:53] Kym_: That's awesome. Yeah. So you sit down and go through the reports and say, this is what's working. This is what's not, this is the
[00:22:00] growth we've seen. Maybe we should shift this or that. Like that kind of communication. That's amazing. Mm-hmm.
[00:22:06] John: absolutely. And then for group practices, it's even things like, oh, well. You know, we don't, we don't have any more spots for couples therapy. Can we stop co couples therapy? But we just hired somebody who does IFS. Can we start some IFS ads? Okay, well let's do that. And that's easier to do when you're actually having a meeting versus, you know, sending an email to, to somebody and hoping it gets done.
[00:22:28] Kym_: Yeah. Oh, nice. That's amazing. Yeah. That's so helpful. So how does somebody get started and how did they, let's, let's back up a, how did they make the decision from like, okay, I'm trying all this organic marketing on my own.
[00:22:42] When does somebody decide, I think it's time to talk to an agency about doing some ads for me?
[00:22:47] Like what is the point usually where that would come into play for somebody?
[00:22:51] John: Right. I mean, I kind of put it like, you know, you don't try to do your own taxes. You don't try to be your own lawyer. And you shouldn't try to be your own website person. I know that that's a sand trap that it's easy to fall
[00:23:02] Kym_: Mm-hmm. Mm-hmm.
[00:23:03] John: you know, I, I made my own first website and I think a lot of
[00:23:07] Kym_: Same.
[00:23:08] John: It in the end, you're, you're gonna be much better served by getting that professionally done by somebody because there's a lot of other things you as a therapist need to be doing, and which is hopefully seeing clients and generating revenue rather than like you trying to figure out.
[00:23:23] How to build a website in WordPress, or you trying to figure out what is the difference between a display ad and a search ad and a p max ad and, and, and Google ads like,
[00:23:33] Kym_: Ugh.
[00:23:34] John: and, and letting somebody who, who already knows all of that information do that for you. And so you can do the thing that you know you need to be doing, which is, you know, seeing clients and, and, and really kind of building other sites of your business.
[00:23:47] So I think that that's, that that's one of the important things. And, and definitely kinda having that patience. You know, I think I started talking earlier about, you know, kind of timelines of, you know, we start with that 30, that first 30 days. It's probably at 90 days when you can really say, okay, I've spent say $1,800.
[00:24:05] How many leads have I gotten from that? How many of those actually became patients? And then ask. Kind of that average, what is that average value of a client? Like, how, you know, how many sessions do you typically have a client for? You know, what is the, your, your typical reimbursement rate from insurance in your case?
[00:24:26] And, and so kind of figuring out that average value of, of that client and kind of seeing like, are you, you know, are you making money off of this or are you just giving money to Google every month? And so those are the things that, that we wanna figure out.
[00:24:41] Kym_: Nice. Nice. Okay. So it's, it's probably always time if you can't afford it and get into it to just get started and let somebody else handle that part.
[00:24:50] Yeah. Mm-hmm. Is there like a flag or something when somebody could be like, okay, this organic marketing is not working versus, I think that the Google ads would be a good way to spend my money.
[00:25:02] Is there like a ti, is there like a time or do you feel like it's just like, that's smart to just start from the beginning? If you've got a good. Practice going and you need more people, more clients. Probably good to just hop into it.
[00:25:14] John: Yeah, if you're, if you're a solo practitioner and you're really just starting, and so you put up with those service pages, once again, it could take six to 12 months for you to really get on Google's first page. And so this is where Google Ads is particularly good for solo practitioners, where you know, you're starting from zero clients.
[00:25:35] So build up those clients using Google ads while kind of the organic side is, is building up for you.
[00:25:43] And then you know, in a lot of cases with solo practitioners, we know that we're not gonna have them as clients forever. Like I do group practices, I've had group practices with us every month since 2019.
[00:25:55] Kym_: Mm-hmm. Nice.
[00:25:56] John: But for solos, you know, you're gonna get your 15 to 20 patients a week. Then you're like, I can't service these people anymore and I don't wanna hire anyone. That might be the point where you either turn off your Google ads for a bit, or maybe you just reduce how much you're spending on them.
[00:26:16] Kym_: Mm-hmm.
[00:26:16] John: so we kind of know that in a lot of cases solo practitioners are, are gonna kind of graduate out from us, but we, but we find that people come back especially if you're trying to run your Google ads yourself.
[00:26:27] Kym_: Yeah.
[00:26:28] John: one of my favorite clients is a guy who in his first career was a, was a, a software engineer.
[00:26:34] And so he knows how to do a lot of things technically. And about once every year and a half, two years, he'll come back because Google have changed some things or something on his website broke. And, you know, we kind of have to get that, get that back on the right track for him.
[00:26:48] Kym_: Nice. Yeah. Yeah. That's, that's really good advice. And it's good to, it's good to just say out loud that you can pause it. You can kind of like pause it and come back if you get full. 'cause that's the nature of a, of a private practice anyway. It's like ebb and flow with clients, you know, you'll get inundated with a bunch of new intakes and then you're slammed and then all of a sudden it's the summer slump or whatever, and, and you're, you've graduated half your caseload.
[00:27:10] It's just the nature of the business. Yeah. Mm-hmm.
[00:27:13] John: yeah, absolutely. And so in a lot of cases, you know, if it, especially if you are doing a therapy, if you're doing something more like EMDR, where. You're spending 10 sessions with a client as opposed to traditional talk therapy where you're keeping them for 30 or 40 sessions. So in the case of EMDR, you're probably gonna want those ads to, to keep running because you are churning those patients faster than somebody who's, you know, doing more sessions.
[00:27:39] Kym_: Yeah. That makes sense. So knowing your caseload and the ebb and flow and all, that's probably really helpful. When, when, when predicting if you should hire somebody too, I would think. Yeah.
[00:27:48] John: Right. Absolutely.
[00:27:50] Kym_: such good information. Thank you. So how does somebody find you and work with you? They want to hire your agency?
[00:27:58] John: Sure. If you guys are interested, just go out to rev key.com and that's rev key, R-E-V-K-E y.com/podcasts. And you can fill out that form much like we were talking about with, with clients. But go ahead and fill out that form and then, you know, we'll have a sales call with you and kind of. You know, go through a lot of these things that, that we had talked about.
[00:28:18] You know, looking at the website and kind of looking at what you're, what you're trying to do, and, and coming up with a plan that's, that's gonna be successful for you.
[00:28:26] Kym_: That's awesome. John. Thanks so much for coming today. Really
[00:28:29] John: Thanks, Kim.
[00:28:30] Kym_: yeah, yeah, you're welcome.